Quality Tourism - Its urgency
Perspectives on Quality Tourism
Experiences:
The
theme of the phrase “QUALITY TOURISM” acknowledges the multiple meanings of
quality tourism experiences, the diverse contexts in which tourism occurs, and
the varied stakeholders associated directly or indirectly with the phenomenon
of tourism. "Quality tourism experiences" is a widely used phrase in
tourism and tourism-related texts and is associated with a diversity of
meanings and usage. Meanings are ascribed by industry/business, government
agencies, tourists, community and academics. The phrase is used to argue, for
example, for positive social impacts, economic benefits, environmental
protection, government policy formulation, discrimination between tourism
products as well as issues associated with sustainability. Subsequently, the
phrase "quality tourism experiences" is not a nomothetic term but
rather one associated with multiple interpretations and meanings. The
book"s overarching tenet is that "quality" is a socially constructed
term (as are the terms tourism experiences). Authors investigate the role of
the mass media, the role of travel providers, the role of host communities, the
role of tourists, and the role of "government" at all its levels.
From an academic perspective, quality tourism experiences are associated with
interaction between host and guest (tourists and community perspectives), the
classification of type of tourism product (tourism industry and government
sector perspectives), market differentiation and development, tourist perspectives,
the notion of an integrated system and benefits from an economic perspective.
Similarly, quality is associated with different meanings and is used in a
variety of contexts within tourism literature. For example quality is
associated with service quality, quality assurance/auditing and control,
perceptions of quality at an individual/business/community level, that is,
stakeholder level, and in regard to product and market differentiation. The
people from different backgrounds and interdisciplinary interests and research
methodologies, provides a model of the
way researchers can work together to illuminate an area and to provide multiple
representations and interpretations of that area. Moreover they demonstrates
interdisciplinary, transdisciplinary and intradisciplinary approaches and
collaborations.
We welcome new
ideas about “QUALITY TOURISM”
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